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ISBN: 0471455172Издательство: John Wiley & Sons
Praise for BRANDS THAT ROCK "Brands That Rock: A sexy fusion of rock ?n roll, hip hop, and fashion. This is what I call ?fashion-tainment.?" ?Sean "P. Diddy" Combs, Chairman of Sean John "Roger has captured the essence of marketing by highlighting the know-how of some of the most exciting music industry entertainers. This is both a must-read for any marketing professional and one of the most interesting books on the art of marketing to consumers. Bravo!" ?Henry Juszkiewicz, Chairman & CEO, Gibson Guitar Corporation "Out of the scores of recent books on brand building, this is the most unique and inspired one that I have read. By showing the ways that successful rock ?n roll bands build and preserve their fans, Blackwell and Stephan draw masterful lessons for even the most staid of packaged goods brands." ?Philip Kotler, author of Marketing Management and Marketing Insights from A to Z "Brands That Rock...