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Sandra L. Beckwith

Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (ADAMS STREETWISE SERIES)

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ISBN: 1580627714
Издательство: Adams Media Corporation
Страниц: 352
All business owners want to garner publicity for themselves, their products, and their organizations. So how do you create distinctive materials and more importantly?the buzz that sets you apart from the competition? Award-winning publicist Sandra Beckwith goes beyond other PR primers to not only show the mechanics of writing pitch letters and publicity kits, but also how to strategically create a PR plan for your business. Streetwise® Complete Publicity Plans is filled with sample forms, resources, and great ideas that you can use right away: ·Press releases ·Pitch letters ·Press kits ·Op-eds and public service announcements ·Sample editorial calendars and media checklists Target Your Approach, Get Results ·Different types of media exposure?and which is best for your business ·How to tailor PR plans for trade vs. consumer media ·Dealing with print vs. electronic media ·What...