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Amiya K. Chakravarty, Jehoshua Eliashberg

Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING)

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ISBN: 1402076142
Издательство: Kluwer Academic Publishers
Within companies and organizations there is an increased emphasis on making different functional areas work together seamlessly. These developments have led to an increased emphasis on research and practice in business that integrate the functional areaswithin and between business entities. The research community has recognized the importance of addressing these different, and often conflicting, business perspectives. This has led to research streams that address issues characterizing the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the Internet space. Managing Business Interfaces: Marketing, Engineering,and Manufacturing Perspectives provides state-of-the-art summary as well as new thoughts, in managing business interfaces. Through eleven invited chapters it brings together the latest developments in leading edge research related to...