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ISBN: 0130610283Издательство: Prentice Hall
This timely new book provides practical information, supported by theory, on how to use print, audio, and video technology in designing mediated messages. Unlike other books on the topic, this book describes the technology by demonstrating how to use itsuccessfully. Explains and models proper design principles, which are sorely missing in current use of communication technology. Focuses on media harmony?thoroughly knowing the media one is working with and having the ability to design a visual message to convey meaning. Offers step-by-step instructions on creating graphics for the Web and presentations. Explores the theory of successfully designing mediated messages, and includes both good and poor designs. Discusses how to identify a need and select a successful design for the message. Covers the current new technologies used in communication. Offers practical instances and examples throughout. A valuable reference for professionals in public relations, advertising assistants,...