Rolling Out New Products Across International Markets: Causes of Delays
George M. ChryssochoidisISBN: 0333794648;
This book is based upon an extensive exploration of product decision-making for international markets. The investigation considers variables describing the company's external and internal environment as well as the company's action across borders and focuses upon the static and dynamic aspects of the roll out of new products across international markets. Based upon empirical information the book provides insights into theory and better practice in this area.
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