Обложка книги British Television Advertising : Cultural Identity and Communication

British Television Advertising : Cultural Identity and Communication

ISBN: 1860205712;
Издательство: University Of Luton Press

Book DescriptionThis study examines the relationship of television advertising to cultural identity by exploring how advertisements are a reflection of the society for which they are produced and how varying images and ideas are conveyed by advertisements within a specific historical context. The development of product and governmental advertisements, as well as the legislative framework governing them, is discussed. Evolving communication techniques and how they ensure the successful transmission of messages are addressed throughout.

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