Controversies in Contemporary Advertising
Kim Bartel SheehanISBN: 0761926356;
Book Description "This is an important book for those contemplating entering the advertising field as professionals. The book exposes readers to the issues that most professionals will likely confront in this highly volatile, often controversial, industry. Most importantly Bartel Sheehan provides logical, concise arguments exposing multiple perspectives that will help those new to the advertising industry better understand both sides of a number of complex issues." --Chris Cakebread, Boston University ...
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