Lean Advertising: How to Get Breakthrough Work Faster and Cheaper
Stephen Hawley MartinISBN: 1892538105;
Book DescriptionFrom Toyota automobiles to Dell computers and Harley-Davidson, Lean Production has revolutionized manufacturing. Now two advertising superstars show how adapting the same techniques can also revolutionize marketing communications. With responsibility instead of hierarchy, "Broadband Creativity," relentless pursuit and destruction of waste, and enlisting formerly dreaded clients as key members of empowered teams, Lean Advertising virtually guarantees breakthrough work, in record time?and without bloated mega-agencies' wasted time, money and energy. This is a must-read for anyone who wants to stay current in the constantly-evolving world of marketing.
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