Обложка книги Mao in the Boardroom: Marketing Genius from the Mind of the Master Guerrilla

Mao in the Boardroom: Marketing Genius from the Mind of the Master Guerrilla

ISBN: 0312310854;
Издательство: St. Martin's Griffin

Book Description Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original “Chairman” of the board.This is the new Little Red Book for a capitalist world.