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Patti J. Shock

Restaurant Marketing for Owners and Managers (Wiley Restaurant Basics Series)

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ISBN: 0471226270, 9780471226277
Издательство: Wiley
Год издания: 2003
Страниц: 240
Book DescriptionThe complete guide to marketing for restaurant managers How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.