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ISBN: 0471463647, 9780471463641Издательство: John Wiley & Sons
Год издания: 2004
Book DescriptionEasy access to crucial marketing information for design professionals Find the concise, practical business information you need right now in the Architect's Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today's design and construction professions. Each portable, affordable, user-friendly volume gives you: * Authoritative advice from leading national figures * Flip-and-find access to critical business information * Bulleted lists and callout boxes for quick reference * Clear, insightful explanations of complex business topics For design firms that want to take control of their marketingplans and increase business, Architect's Essentials of Marketing is the single-source guide with all the answers. Through concise, step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers...