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Edd Applegate

Strategic Copywriting: How to Create Effective Advertising : How to Create Effective Advertising

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· OZON.ru 3420р. [Проверить наличие]
ISBN: 074253068X
Издательство: Rowman & Littlefield Publishers, Inc.
Год издания: 2004
Book DescriptionStrategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks us through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are-or aren't-effective in attracting consumers. Visit our website for sample chapters!