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ISBN: 1596221941Издательство: Aspatore Books Staff; aspatore.com
Год издания: 2005
Book DescriptionAdvertising & Marketing Law is an authoritative, insider's perspective on the ins and outs of one of today?s most dynamic fields of law. Featuring chairs and senior partners from some of the nation?s leading firms, this book is a guide for advertisers, ad agencies, and their attorneys on how to successfully achieve creative objectives while staying within legal boundaries. Covering a wide array of topics ranging from trademark and copyright issues to structuring talent and licensing agreements, these authorities offer practical and adaptable strategies for creating successful ad campaigns, as well as protecting against potential lawsuits and defending them when they arise. From the nuts and bolts of false advertising claims to issues relating to new technology and privacy, the authors walk readers through the most significant legal matters in advertising today. With a wealth of sample agreements, legal checklists, and indispensable insight gained from...