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Advertising Leadership Strategies: The World's Top Advertising Executives on Innovation, Growth Strategies, and the Future of the Ad Industry

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ISBN: 1596221720
Издательство: Aspatore Books
Год издания: 2005
Book DescriptionInside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors andanalysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each authorwas hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: Linda Kaplan Thaler, Chief Executive Officer & Chief Creative Officer, The Kaplan Thaler Group ? "Recreating the Industry", Allen M. Nance, President, Mansell Group, Inc. ? "Technology-Enabled Marketing: A Prerequisite for Survival", Gay Warren Gaddis, Founder and President, T3 ? "Marketing Leadership in a World of Consumer Control", Jennifer...
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