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Mark E. Mathis

Feeding the Media Beast: An Easy Recipe for Great Publicity

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ISBN: 1557533970
Издательство: Purdue University Press
Год издания: 2005
Страниц: 300
Most organizations have at least one of two publicity problems. They don?t get enough press, or what they do get is disappointing or even damaging. Why? They don?t know the rules of the game. In Feeding the Media Beast, reporterturned media consultant Mark Mathis exposes the simple rules that all journalists follow?whether they know it or not.
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