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Arthur Berger

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

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ISBN: 0742554430
Издательство: Rowman & Littlefield Publishers, Inc.
Год издания: 2007
Страниц: 224
Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features updated examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing.
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