Being the Shopper: Understanding the Buyer's Choice
Phil LempertISBN: 0471151351; 9780471151357;
Take a Tour Through the Mind of a Shopper "What?s my test of a book I?ve been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How often are the things I believe ?for sure? effectively challenged? Phil Lempert?s Being the Shopper is off the charts on all three counts. And not-so-incidentally, though Phil is a ?supermarket guru,? this book will inform anyone who markets anything." ?? Tom Peters, coauthor, In Search of Excellence "Being the Shopper is gourmet reading . . . a delicious and healthy resource for the smart shopper and forward-thinking marketer. Set your taste buds for Lempert?s cutting-edge insights and pragmatic advice on the one experience we all share!" ?? Chip Bell, author, Customer Love and Customers as Partners "Phil Lempert convinces me I?m something called a consumer. It seems I?m obtuse,...