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Phil Lempert

Being the Shopper: Understanding the Buyer's Choice

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ISBN: 0471151351, 9780471151357
Издательство: Wiley
Год издания: 2002
Страниц: 246
Take a Tour Through the Mind of a Shopper "What?s my test of a book I?ve been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How often are the things I believe ?for sure? effectively challenged? Phil Lempert?s Being the Shopper is off the charts on all three counts. And not-so-incidentally, though Phil is a ?supermarket guru,? this book will inform anyone who markets anything." ?? Tom Peters, coauthor, In Search of Excellence "Being the Shopper is gourmet reading . . . a delicious and healthy resource for the smart shopper and forward-thinking marketer. Set your taste buds for Lempert?s cutting-edge insights and pragmatic advice on the one experience we all share!" ?? Chip Bell, author, Customer Love and Customers as Partners "Phil Lempert convinces me I?m something called a consumer. It seems I?m obtuse,...