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Jeffrey K. Pinto, Pekka Rouhiainen

Building Customer-Based Project Organizations

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ISBN: 0471385093, 9780471385097
Издательство: Wiley
How to Ensure That the Customer Is Truly Your Number One Priority How do winning organizations such as General Electric, Ericsson, and Nokia use project management to reduce time to market, trim inventory and supplier costs, and minimize obsolescence in their product lines? Why do so many companies fail when trying to do the same? In Building Customer-Based Project Organizations, two inter-nationally recognized project management gurus reveal the secrets behind these fabulous successes. Jeffrey Pinto and Pekka Rouhiainen demonstrate that building and maintaining long-term customer relationships is the key to successful project management, offering a method and an implementation strategy that companies can use to streamline their development and supply chain operations. This manual for success shows project managers how to: Place the customer at the center of the company?s operational strategy Use customer needs to drive project...