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Jagdish N. Sheth, Andrew Sobel

Clients for Life: Evolving from an Expert-for-Hire to an Extraordinary Adviser

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· OZON.ru 1369р. [Проверить наличие]
ISBN: 0684870304
Издательство: Free Press
An Innovative Blueprint for Enduring Client Relationships More than 15 million people in this country earn their livings by serving clients, and their numbers are growing every day. Unfortunately, far too few develop the skills and strategies needed to rise to the top in a world where clients have almost unlimited access to information and expertise. Supported by more than one hundred case studies and wisdom gleaned from interviews with dozens of leading CEOs and prominent business advisors, Clients for Life identifies what clients really want and lays out the core qualities that distinguish the client advisor -- an irreplaceable resource -- from the expert for hire -- a tradable commodity. Experts are specialists; advisors become deep generalists who have broad perspective. Experts are for hire; advisors have selfless independence, balancing client devotion with objectivity and detachment. Experts have professional credibility;...