Обложка книги Consumer Behavior, Sixth Edition

Consumer Behavior, Sixth Edition

ISBN: 0131404067;
Издательство: Pearson Education

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. KEY TOPICS A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.

Похожие книги:

Michael R. Solomon, Nancy Rabolt
In addition to contributing to the understanding of why…
Communicating a fascination for the everyday activities…
Never HIGHLIGHT a Book Again! Includes all testable ter…
Never HIGHLIGHT a Book Again! Includes all testable ter…
Never HIGHLIGHT a Book Again! Includes all testable ter…
Never HIGHLIGHT a Book Again! Virtually all testable te…
Never HIGHLIGHT a Book Again! Includes all testable ter…
Never HIGHLIGHT a Book Again! Includes all testable ter…
Never HIGHLIGHT a Book Again! Includes all testable ter…

Michael R. Solomon
Explores the social psychology of consumer behavior in