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Arch G. Woodside, G. I. Crouch, J. A. Mazanec, M. Oppermann, M. Y. Sakai, A. G. Woodside, Hospitality, and Leisure Society of Consumer Psychology of Tourism

Consumer Psychology of Tourism, Hospitality and Leisure

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ISBN: 0851993222
Издательство: CABI Publishing
Страниц: 387
This book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality, and leisure. It provides a general review of current thinking and presents several new theories and methods of analysis. It is an essential reader for researchers and practitioners dealing with consumers and their choices and perceptions. The specific examples included are international in nature and provide a well-balanced book.
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