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ISBN: 0658001442Издательство: McGraw-Hill Companies
Proven Program for Identifying?and Focusing on?Your Best Customers It's the classic business paradox. You know you could get more business from your best customers, yet you devote the majority of your resources to pursuing the wrong prospects and demanding, unprofitable customers. Customer Chemistry introduces an innovative approach for identifying your best customers, then presents a systematic program for focusing on them to strengthen and benefit from your relationships with them--and increase your incremental profits! Praise for Customer Chemistry: "Backed by first-hand experience and rich case studies, this book is packed with the best practices and strategies to educate start-up and CEO alike." --Don Peppers and Martha Rogers, Ph.D., Founders, Peppers and Rogers Group, Authors of The One to One Future and One to One B2B "Simple rules--with lots of examples--that reap big results. A mind-changing book that could just save your company." ...