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ISBN: 0425175014Издательство: Penguin Putnam
The "classic" business book from the author of Working Smart... Revised and updated for the Digital Age! Michael LeBoeuf, one of the nation's foremost business consultants, presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide is completely revised and updated for today's computer-driven world. It contains everything you need to know about successful selling and--most important of all--how to win customers for life. "I've always believed that it's a mistake to separate selling, managing and service from each other. How to Win Customers and Keep Them for Life is an easy-to-follow guide for putting them together with great results." --Ed Flanagan, President, Sales Marketing Executives--Greater New York "A powerhouse, a classic." --James B. Patterson, bestselling novelist and former Chairman and Creative Director ofJ. Walter Thompson, U.S.A., Inc. "An invaluable,...