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ISBN: 0789022478Издательство: Best Business Books
Discover what happened to the economy after 9/11?from an insider outlook Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001 is an up-to-date examination of the aftereffects of the World Trade Center bombings upon businesses nationwide. In this important text, you will learn about the efforts of several companies that were hit hard by 9/11, including Aon Corporation and PricewaterhouseCoopers. This resource will help university professors and students?as well as consultants and managers already at work?understand more clearly the current business trends and prepare them for future consequences. Many Thin Companies looks at how the tragedy has forever altered the economy, advertising practices, and consumer behavior. The book supplies statistics and case studies for New York City commerce, the airlines industry, and several well-known companies from both before and after 9/11?revealing the patterns of growth, decline,...