Обложка книги Mind to Mind Marketing: Communicate With your Customers and Create a 'Segment of One'

Mind to Mind Marketing: Communicate With your Customers and Create a 'Segment of One'

ISBN: 5-8183-0574-0; 0749433663;
Издательство: Kogan Page

The concept of `Mind to Mind Marketing` is all about forging a relationship between a company and its individual customers. At the core of `one to one` marketing is the gathering of customer information through market research, enabling a business to target its products at a specific customer: a mind to mind relatinship. Techniques used draw on `mind modeling` and neuro-linguistic programming.