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Harry Alder

Mind to Mind Marketing: Communicate With your Customers and Create a 'Segment of One'

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ISBN: 5-8183-0574-0, 0749433663
Издательство: Kogan Page
The concept of `Mind to Mind Marketing` is all about forging a relationship between a company and its individual customers. At the core of `one to one` marketing is the gathering of customer information through market research, enabling a business to target its products at a specific customer: a mind to mind relatinship. Techniques used draw on `mind modeling` and neuro-linguistic programming.
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