New Economy--New Competition: The Rise of the Consumer?
David Asch, Brian WolfeISBN: 0333778235;
The new economy has given rise to new forms of competition. This book provides a rich mix of theory, research, and practice that will be accessible to managers wishing to understand how competition works. Competition, the roles of consumers, and legislative and regulatory authorities are considered as well as growing concerns for conservation of energy and water. The book concludes by considering the impact of the revolution in information and communication technologies.
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