Quick Response: Managing the Supply Chain to Meet Consumer Demand
Bob Lowson, Russell King, Alan HunterISBN: 0471988332; 9780471988335;
The gap between demand for consumer goods and their efficient supply is greater now than at any other time, and is widening as consumers wants become less predictable, and suppliers struggle to meet them. Quick Response (QR) is both a management paradigmand a methodology that allows supply systems to react quickly to changes while improving their performance. QR aims to help organize a business in the face of problems associated with the vast array of goods and services now to be found in consumer markets. It is particularly relevant to the Fast Moving Consumer Goods (FMCG) and Fashion industries. QR works by compressing the time between product or service design concept and appearance on the retail shelf. It then takes advantage of such recent technologies as Point of Sale (PoS) tracking and Electronic Data Interchange (EDI) to constantly up-date estimates of true consumer demand, and then places intelligent re-orders for goods with flexible manufacturers and their suppliers. One of...