Обложка книги Service Quality: New Directions in Theory and Practice

Service Quality: New Directions in Theory and Practice

,

ISBN: 0803949200;
Издательство: Sage Publications

In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.