Strategies For Effective Customer Education
Peter HonebeinISBN: 0844235822;
Customer education is a key element of the marketing mix before, during, and after the sale. It's a proven technique for stimulating growth, reducing costs, and enhancing customer satisfaction. Strategies for Effective Customer Education shows students how to: * Provide customers the knowledge they need to choose one product over another. * Ensure that customers can succeed by using this product. * Raises barriers to competition by increasing switching costs. * Develop and deliver quality solutions for the organization.
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