Обложка книги The Active Consumer: Novelty and Surprise in Consumer Choice (Routledge Frontiers of Political Economy)

The Active Consumer: Novelty and Surprise in Consumer Choice (Routledge Frontiers of Political Economy)

ISBN: 0415171903;
Издательство: Routledge

This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.