Нравится LibRing?
Расскажи друзьям:
Don Peppers, Martha Rogers, Bob Dorf

The One to One Fieldbook: The Complete Toolkit for Implementing a 1To1 Marketing Program (One to One)

Книгу можно купить в интернет-магазинах:

· OZON.ru 4219р. [Проверить наличие]
ISBN: 038549369X
Издательство: Currency
A revolutionary business phenomenon has taken hold at such companies around the world as Hewlett-Packard, BellSouth, Oracle, Unilever, Telstra, and Fujitsu. These firms and others are turning to computer technology to create interactive relationships with individual customers, one customer at a time. Known as "one-to-one" marketing, this radically new competitive strategy was introduced by Don Peppers and Martha Rogers in their first two best-selling books, The One-to-One Future and Enterprise One-to-One. One-to-one marketing focuses a firm's competitive energies less on market share and more on share of customer, enabling a firm to increase customer loyalty and improve unit margins at the same time. In their new book, The One-to-One Fieldbook, Peppers and Rogers offer specific one-to-one marketing advice on how to make the transition from the Industrial Age to the Age of Interactivity. Many of the most successful firms already embrace the principles of...
Посмотрите другие книги этой тематики: