Обложка книги The One to One Manager: Real-World Lessons in Customer Relationship Management (One to One)

The One to One Manager: Real-World Lessons in Customer Relationship Management (One to One)

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ISBN: 038550229X;
Издательство: Currency

In The One to One Manager , visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, and based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting and running 1 to 1 initiatives. The One to One Manager introduces readers to the groundbreakers, the pathfinders, and the explorers of a vast and rapidly expanding new universe of customer-focused business strategies. Among the fascinating pioneers profiled in this book, you will meet: - General Robert McDermott , the visionary leader who transformed USAA from an insurance firm...