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Paul J. Albanese

The Personality Continuum and Consumer Behavior:

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ISBN: 1567205585
Издательство: Quorum Books
Why do consumers behave as they do? Albanese has formulated an operational approach to the organization of the personality of an individual from psychoanalytic object relations theory combined with an interpersonal theory of the personality. He relates this to the neoclassical theory of the consumer.
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