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ISBN: 1576750477, 9781576750476Издательство: Berrett-Koehler Publishers
Год издания: 2011
In today's highly networked and competitive global economy, mounting social and environmental problems are forcing corporations to focus on more than just their stockholders' interest in meeting bottom line profitability. More and more companies are recognizing the value of identifying and building relationships with all of their organization's stakeholders-employees, customers, suppliers and even communities. In fact, recent research has shown that companies that treat their employees well, create jobsin the local economy, develop innovative products and services, take care of the environment, and contribute to the community, are often more profitable. In The Stakeholder Strategy, sociologist Ann Svendsen presents an effective and practical step-by-step guide that companies can use to forge a network of powerful and profitable collaborative stakeholder relationships. While some forward thinking corporations have tried limited collaborative approaches-focusing on one...