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Gary Burchill, Christina Hepner Brodie

Voices into Choices: Acting on the Voice of the Customer

Обложка книги Voices into Choices: Acting on the Voice of the Customer

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ISBN: 1884731139
Издательство: Joiner/Oriel Inc
Год издания: 2005
Страниц: 430
Формат: 195x250
A groundbreaking how-to resource that addresses the gap between having your customers' voices, and being able to translate their voices into tangible results. Readers will learn how to engage in a process of getting to know their customers and learning their point of view so they can responsibly take action based on their customers' preferences, align the organization around the new insight they have acquired, gain buy-in for the resulting initiatives, and make the outcome of the initiative more successful. Voices into Choices captures the right balance between being a step-by-step method and offering the theoretical framework to understanding and using customer voices.
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