Обложка книги Advertising and the Mind of the Consumer

Advertising and the Mind of the Consumer

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ISBN: 1865082317;
Издательство: Allen & Unwin Pty., Limited (Australia); 2nd edition
Страниц: 352

<B>Journal of Brand Management</B><br> A rich source of information and expert comment...the scope and power of advertising is rescued from the exaggerated claims...