Нравится LibRing?
Расскажи друзьям:
Delbert I Hawkins

Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)

Книгу можно купить в интернет-магазинах:

· OZON.ru 6865р. [Проверить наличие]
ISBN: 0072865490
Издательство: McGraw-Hill/Irwin
Год издания: 2003
Book DescriptionConsumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.