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T. Scott Gross

Positively Outrageous Service: How to Delight and Astound Your Customers and Win Them for Life

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ISBN: 0793188237
Издательство: Kaplan Publishing
Год издания: 2004
Страниц: 224
In today's tough economy, cutting prices and providing good service aren't enough. To be truly successful, innovative businesspeople must learn the art of Positively Outrageous Service (POS)-doing the unexpected unexpectedly and giving the customer more than he or she could hope for. POS put customer service guru T. Scott Gross on the map in the early 1990s. For the first time in more than ten years, he brings these concepts into the 21st century with the second editionof Positively Outrageous Service . He examines what's wrong in the service industry today and how to turn those negatives into POS. In his signature, slightly irreverent, but always insightful style, he shows managers at every level of the serviceindustry how to: * Follow the four key Principles of Promotions to build a customer base, have fun, get people to your store, get people involved with your product,and do something good for others. * Hire the right people and show them...
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