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Lewis Pinault

The Play Zone : Unlock Your Creative Genius and Connect with Consumers

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ISBN: 0066621011
Издательство: Collins
Год издания: 2004
Book DescriptionLEGO#174; building bricks and toys. Intricate treasure maps with color markers. Creative imagination run riot. Play. Not your usual bag of tools for puzzling through the serious management challenges, demanding client values and the growing complex of technologies, which make up the new consumer experience. In this groundbreaking new book, Lewis Pinault -- author of the infamous expos#233; Consulting Demons -- again draws back the curtain on the professional services industry. This time he reveals the latest cutting-edge findings set to revolutionize the consumer experience: the amazing relationship between innocent play and complex technologies and how the growing importance of our creative power as consumers is redefining the multitrillion-dollar consumer industry. Pinault turns from exposing the pitfalls of the "old-guard" consulting industry to highlighting the best professional services and technology firms and exploring the emerging developments and...