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ISBN: 0809231581, 9780809231584Издательство: McGraw-Hill Trade
Год издания: 2011
"Crandall's book is sound and spectacular. Sound because his ideas are based on fundamental marketing principles. Spectacular because he has assembled in one book more helpful marketing ideas than one can use in a lifetime." -- Al Ries, author Focus: The Future of Your Company Depends on It "I have to love this book. There are tons of real ideas used by real companies. The best marketing book to come along in ages, whether your "customers" are internal or external." -- Bob Nelson, author 1001 Ways to Reward Employees and Consulting for Dummies "If you run a service business--or plan to--do yourself a service by reading Rick Crandall's 1001 Ways ." -- Mack Hanan, author Consultive Selling "Real juicy. Another Crandall triumph. Great, practical ideas on every page. Real-life examples of techniques that work." -- Salli Rasberry, author Marketing Without Advertising "Nothing can put you on Easy Street or into bankruptcy court faster than marketing. If...