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John E Richardson

Annual Editions: Marketing 03/04

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ISBN: 0072838213
Издательство: McGraw-Hill/Dushkin
The articles selected for this Annual Editions reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.This title is supported by our student web site, Dushkin Online, www.dushkin.com/online.
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