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Mats Lindgren, Jorgen Jedbratt, Erika Svensson

Beyond Mobile: People, Communications and Marketing in a Mobilized World

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ISBN: 0333985087
Издательство: Palgrave MacMillan
The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organizations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.