Brands Consumers, Symbols, & Research: Sidney J. Levy on Marketing (1-Off Series)
Sidney J. Levy, Dennis W. RookISBN: 0761916970;
Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; howthey understand their consumers; and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.
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