Книгу можно купить в интернет-магазинах:
· OZON.ru 3381р. [Проверить наличие]
ISBN: 0761916970Издательство: Sage Publications
Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; howthey understand their consumers; and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.