Обложка книги Business-To-Business Marketing: A Strategic Approach

Business-To-Business Marketing: A Strategic Approach

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ISBN: 0803959648;
Издательство: Sage Publications

Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships.