Clueless in Marketing Communications
Jim Aitchison, May LwinISBN: 0131028413;
What?s it like to work in marketing? What career paths are there? How do you get a foot in the door? Clueless in Marketing Communications is the first book with all the answers for students, jobseekers and new recruits. Readers will discover howadvertising works, how clients work with agencies and suppliers. Step behind the scenes and learn how marcom campaigns are created and implemented. Pick up tips on how to make the most of your job interview, what you need to say and show, and how headhunters can help your career take off. Clueless in Marketing Communications is the second book published in the Clueless series. The authors retain the same funky style of writing (the trademark of this series) and pedagogical format as that of Clueless in Advertising.
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