Creative Product Design: A Practical Guide to Requirements Capture Management
Margaret Bruce, Rachel CooperISBN: 0471987204; 978-0-471-98720-8;
Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%. What is the problem? Typically, out of nine month?s product development cycle, only two weeks are devoted to the generation of ideas and creative design – the "front end". This is the missing link – insufficient idea generation and creativity management, or the pre–development phase, can lead to the failure of the product. So, what can you do to avoid product failure? Requirements Capture is the "front end". It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements cature defines: Customer, user and market requirements Design requirements Technical requirements The...