Design Management: Using Design to Build Brand Value and Corporate Innovation
Brigitte Borja De MozotaISBN: 1581152833;
As recent research has shown, design not only affects the exterior of an organization?its products, packaging, or identity?it can also be a powerful catalyst for interior change. The economic and financial benefits of strategic design management range from fueling a company?s innovation process and boosting supplier relationships to creating completely new markets. In a sweeping effort to make this potential accessible, French researcher Brigitte Borja de Mozota conducted case studies withthirty-seven top international companies, design firms, and designers about their expectations toward and success with strategic design management. DESIGN MANAGEMENT presents the results of this research along with practical examples from the author's twenty years of experience as an international design manager, and within a comprehensive theoretical framework. Written for marketers, business managers, and design managers, DESIGN MANAGEMENT also features the practical tools to...
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