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ISBN: 1567202608Издательство: Quorum Books
International marketing consultant Russell Miller takes a close, pragmatic look at the movement to privatization that is sweeping the important markets of Western and Central Europe, Latin America, and Asia, and lays out the business opportunities and challenges that U.S. corporations and others worldwide will find there. He identifies the market dynamics created by newly privatized companies, the problems of reaching them, and the approach strategies that U.S. and other companies would find most productive. An important insight into how corporations here and abroad can gain access to these rich new markets, the book will be essential reading for top management and specialists in marketing, strategic planning, and international business development.