Essentials of Marketing Research, 2nd Edition
V. Kumar, David A. Aaker, George S. DayISBN: 047141235X; 9780471412359;
Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. * Discussion on how to apply marketing research in various marketing applications is presented.