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V. Kumar, David A. Aaker, George S. Day

Essentials of Marketing Research, 2nd Edition

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ISBN: 047141235X, 9780471412359
Издательство: Wiley Text Books
Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. * Discussion on how to apply marketing research in various marketing applications is presented.