Нравится LibRing?
Расскажи друзьям:
K. Douglas Hoffman, John E. G. Bateson

Essentials of Services Marketing: Concepts, Strategies and Cases

Книгу можно купить в интернет-магазинах:

· OZON.ru 3162р. [Проверить наличие]
ISBN: 0030288924
Издательство: South-Western College Pub
The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues.The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.
Посмотрите другие книги этой тематики: